Below is a great article which talks about some of the key basics to making your website effective.
There is a lot of information out there on the internet on how to get your website noticed and it can be very overwhelming. Take a step back, ask around or give me a call and do the things you are comfortable with. In the end it has to make sense for your small business. As I always recommend, K-I-S-S.
Dwight Schrute from the Office: “Michael always says K-I-S-S. Keep it simple, stupid. Great advice. Hurts my feelings every time.”
Winston and Scott have put together some slides/notes on the basics of good usability, search engine optimization and website analytics. Knowing who you are as a business and translating that to your website is essential.

6 Rules of Web Design @ Inc.com by Winston Binch and Scott Prindle
Inc.com has some really good articles for small businesses.
